• Areeb Mirza
  • Posts
  • Stop using schedulers and third party platforms to post on your social media

Stop using schedulers and third party platforms to post on your social media

Your content is ready. You've scripted it perfectly, recorded it beautifully, and edited it professionally.

Then use a social media scheduling tool and throw away 80% of your potential reach.

While social media schedulers promise to save you time by posting across five platforms with one click, they're actually sabotaging your content's performance.

We’ve noticed multiple times and have researched on this that, posting manually on social platforms have a significantly better reach

I discovered this firsthand with some of the brands we work with. When we switched from scheduled to native posting, the engagement on some platforms jumped 43% overnight, same content, different publishing method.

The algorithm knows the difference between:

SCHEDULED POSTS:

• Posted through Buffer, Hootsuite, or Later
• Marked as "non-native" in the algorithm
• Given less priority in feeds
• Result: Your 3-hour editing job gets seen by 1/5 of your potential audience

NATIVE POSTS:
• Published directly through the platform's app
• Recognized as "platform-preferred" content
• Given priority in the feed algorithm
• Result: The same content reaches 5X more people

Think of it like showing up to a job interview. You can send your resume through a generic application portal (scheduler), or you can hand-deliver it to the hiring manager (native posting).

Which approach shows you care more?

Publishing is the final handshake in your content process. You wouldn't wear flip-flops to close a million-dollar deal, so why cut corners at the most critical moment of your content strategy?

Post manually. Post natively. Post at the right times for each platform.

Your content deserves to cross the finish line at full speed, not limping on crutches provided by a scheduler.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.