Stop Trying to Go Viral

I recently spoke with an account that had 300K followers but couldn't monetize because they built their following on trending content instead of value based content. Their followers weren't potential customers, they were just there for entertainment.

If you have a b2b service or if you want potential buyers, here is what you need to know.

People who want to watch cat videos, will only want more cat videos, people who watch educational video will want more educational videos. So you need to make sure you attract the people you want.

For service based businesses, here's what actually works:

Create content for your ideal customer:

  • Speak directly to their pain points

  • Show your expertise

  • Demonstrate your process

  • Share real results

  • Build genuine connection

Would you rather have:

  • 100K followers who never buy

  • Or 5K followers who trust you and need your service?

The goal isn't to reach everyone - it's to reach the right people.

Focus on building a targeted audience who actually needs what you offer. It's better to have 500 followers in your local market than 50,000 spread across the globe.

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