Start Addressing Negative Things to Boost Your Credibility

Here’s a powerful concept I picked up from Jeremy Haynes that most business owners overlook:

Create a video openly discussing reasons people SHOULDN’T buy from you.

Sounds counterintuitive? Here’s why it works.

People naturally search for negatives or potential red flags before buying—it’s human psychology. Even if you have 4,000 glowing reviews, those two negative ones are still on their mind, influencing their decision.

By proactively addressing these negatives in a transparent video:

• You immediately disarm skepticism.

• You show confidence and authenticity.

• You instantly build more credibility and trust.

Most businesses highlight only their positives, like case studies and testimonials. But openly addressing negative aspects demonstrates integrity, confidence, and honesty—all powerful drivers for trust.

Give it a try. You’ll be surprised how quickly it removes barriers and accelerates decisions from potential customers.

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Areeb Mirza’s YouTube Channel