This is what specificity does

A very logical concept Brett showed me is that you can reach different types of markets just by making your clips

specific. For example, a video titled “How to Build an Email List” will get a lot of views because it’s broad and some people might be interested in starting one.

Now, a video titled “How to Grow Your Email List” is more specific toward people who already have an email list and are looking to grow. This won’t get as much attraction because we’re only talking to people who took action.

Taking it one step further, “What Tools to Use to Organize Your Email List” is even more specific. This targets people who have built and grown their list, so it will get even lower attraction because we’re talking to a very specific audience.

First Topic: "How to Build an Email List"
More people watching but fewer taking action. ROI might not be good.

Second Topic: "How to Grow Your Email List"Action takers watching, more will take action.

Third Topic: "What Tools to Use to Organize Your Email List"Only people who have grown their email list will watch. If you're a software company, the ROI on this clip is going to be much greater.

By tailoring your content to specific audiences, you can increase engagement and get better returns.

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