Someone in your industry is making trending content

I see this all the time: someone in your industry makes trending content with popular audios and music. Let me tell you what happens when they do that, along with the advantages and disadvantages.

Advantages:

• More organic reach, and maybe a couple of inquiries.

Disadvantages:

• When people follow because of a trendy video, they expect more of the same. If you switch to targeted content later, they won’t stay or interact since it’s not what they followed for.

• You end up with followers who don’t benefit you.

• If content that doesn’t benefit you works organically, you’ll keep making it.

• It can even affect your brand image in some cases.

Be mindful of what you post and the kind of audience you attract.