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Social Platforms Tier List (My Recommendations)

Here Are The Platforms I recommend you build a platform on.

Author

Areeb Mirza
October 08, 2024

If you’re a consumer service-based business and wondering where to focus your online efforts, here's my ranking and recommendations for the top platforms based on real results.

Platform Tier List
S - Instagram
A - Facebook, LinkedIn
B - YouTube
C - TikTok, Twitter
F - Threads, Snapchat, Reddit, Pinterest

Here’s why:

S-Tier (Instagram):

  • Instagram is hands down one of the most powerful platforms for businesses. Its trackability, stories, direct messaging, and integration into the Meta ecosystem make it an ideal platform for both organic reach and ads. You can easily connect with your target audience directly and get the most visibility.

A-Tier (Facebook, LinkedIn):

  • Facebook is still incredibly effective, especially for ads. It’s the only platform where you engage with people you actually know. And with Instagram in the Meta ecosystem, you can run ads across both for even better results.

  • LinkedIn is a great platform if you’re targeting professionals. With InMail and direct messaging capabilities, it’s perfect for super-specific targeting to connect with decision-makers.

B-Tier (YouTube):

  • YouTube is fantastic for long-term growth. Although it requires attention and time to build, once it’s established, it can funnel in leads like no other. Even small channels (2k-25k subs) can make serious money by speaking directly to their audience.

C-Tier (TikTok, Twitter):

  • TikTok is great if you’re looking to reach younger consumers or tap into the viral content game. It’s not necessarily for all businesses, but it’s easier to go viral compared to other platforms.

  • Twitter can be useful for real-time updates and thought leadership but isn’t as strong for visual consumer engagement.

F-Tier (Threads, Snapchat, Reddit, Pinterest):

  • These platforms aren't worth your time unless you’ve completely mastered the others. We haven’t seen consistent traffic funnels from them, and until you're dominating the S-A-B tier platforms, I wouldn’t even consider investing time or resources here.

This ranking is based on what has worked best for us in practice, but feel free to do your own research based on your industry.

Let me know what you think!

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