So you’ve been burned by lead generation companies before

If you've had disappointing experiences with lead generation agencies, poor communication, lackluster lead quality, or low conversion rates, you’re not alone. Many clients we work with share similar stories. This is precisely why we offer the first month without a contract, allowing you to test the service without being locked into a long-term commitment from the start.

If you're currently working with an agency and want to improve results, here are essential questions to ask:

Key Questions to Evaluate Your Lead Gen Company

1. When Was the Last Time the Creative Was Updated?

   • If their answer is over 2-3 weeks ago, that's a red flag. Regular creative updates help keep ads fresh and relevant to potential leads.

2. When Will We Start Running Video Campaigns?

   • Video content typically generates higher engagement and quality leads. If they seem unsure or dismissive, it may indicate a lack of strategy.

3. What Are the Steps to Improve Lead Quality?

   • If they have a clear plan, that's a good sign. Quality adjustments might mean an increased cost per lead, but it’s often more effective long-term if conversion rates go up.

4. What Can I Do to Help Improve Results?

   • Lead gen is a collaborative process, and they may need materials or updates on what’s working best for you to refine their strategy.

5. Are We Testing Multiple Campaigns?

   • If they’re not actively testing, it’s a problem. Effective lead generation involves running multiple campaigns to see which message resonates best.

These questions are designed to uncover whether your agency has a clear strategy to improve and evolve your campaigns, keeping you in the loop and maximizing your ROI.

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