Should your content team have worked in your industry?

You want to know whether a content team has worked with a business like yours. Fair question. A familiar logo still doesn't prove they can explain your service to the people buying it.

Relevant experience matters. Someone who already understands how your customers choose can spot concerns a newcomer might miss. If your industry has particular restrictions or expectations, that knowledge isn't a decorative extra. It can protect your credibility.

In a recent conversation, an owner kept asking whether we'd worked in their exact specialty. I understood the concern. They weren't just buying our ability to make a video look nice.

But there are two kinds of knowledge here. You understand the work itself. A content team should understand how to turn an expert's explanation into something a potential customer wants to watch and can follow.

That skill can transfer. The assumptions about your buyer cannot simply come along for the ride. For example, someone choosing an urgent repair isn't thinking like someone considering a service they'll use for years.

So ask to see relevant work, then ask why it was made that way. What concern did the opening address? What did the explanation help the buyer understand? Why was the next step appropriate? A familiar industry name without those answers tells you very little.

Then bring one real question your customers ask and discuss how the team would approach it. You're not asking for an unpaid content plan. You're checking whether they listen, recognise what needs researching, and can explain what would change from their previous work.

I wouldn't treat a gap in category experience as an advantage. But I wouldn't reject useful adjacent experience without examining it either.

You don't need a team pretending to know your job better than you. You need evidence they can make your expertise clear to your buyers, without copying somebody else's approach and swapping the logo.

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Areeb Mirza’s YouTube Channel