Should You Start Making Longer YouTube Videos?

If you're crushing it on short form, it might be time to add YouTube.

Not instead of short form. In addition to short form.

Let me explain why.

YouTube creates fans. Short form creates awareness.

Short form is great for discovery. People scroll. They see you. They follow. They know who you are.

But they don't know you. Not yet.

YouTube changes that. YouTube creates fans. YouTube creates people who actually like your stuff. YouTube creates people who are willing to listen to you for 15 minutes straight.

That's the difference. That's why YouTube matters.

Time spent = trust built.

There's research on this. The more time someone spends consuming your content, the bigger fan they become. The more they trust you. The more they support you.

If someone watches 30 seconds of your short form content, they know you exist. If someone watches 15 minutes of your YouTube video, you're now the authority.

That's the power of long form. That's why YouTube matters.

You can't build that level of trust in 30 seconds. You can build awareness. You can build discovery. But you can't build deep trust.

YouTube builds deep trust. YouTube builds fans. YouTube builds authority.

YouTube isn't easy. But it's worth it.

Here's the reality. YouTube is hard. YouTube takes time. YouTube requires consistency for months, sometimes years, before you see results.

You need to test titles. You need to test thumbnails. You need to test video concepts. You need to post consistently. You can't stop.

That's the commitment. That's what it takes.

But if you're already crushing it on short form, you have the foundation. You have the audience. You have the content skills. You have the consistency.

Now you add YouTube. Now you go deeper. Now you create fans, not just followers.

When should you start YouTube?

Here's the rule. If you're already doing well on short form, if you have traffic coming in, if you're posting consistently, it's time to add YouTube.

Not replace short form. Add YouTube.

Short form creates awareness. YouTube creates fans. You need both.

If you're not consistent on short form yet, don't start YouTube. Fix short form first. Build the foundation first. Get the traffic first.

But if you're already there, if you're already posting daily, if you're already getting views, add YouTube.

YouTube is another marketing channel. Not a replacement.

Here's what people get wrong. They think YouTube replaces short form. It doesn't.

YouTube is another channel. Another way to reach people. Another way to build trust. Another way to create fans.

You keep posting short form. You keep showing up daily. You keep building awareness.

And you add YouTube. You go deeper. You create fans. You build authority.

That's the strategy. That's how you dominate.

Here's what to expect.

YouTube takes time. You're not going to post 5 videos and blow up. You're not going to get 10,000 subscribers in 30 days.

You're going to post for months. You're going to test titles. You're going to test thumbnails. You're going to test concepts.

Some videos will hit. Some won't. That's the game.

But over time, you'll build an audience. Over time, you'll create fans. Over time, you'll become the authority.

That's the long game. That's what YouTube is.

Short form creates awareness. YouTube creates authority.

Here's the formula. Short form gets people to know you exist. YouTube gets people to trust you. YouTube gets people to see you as the authority.

When someone watches 15 minutes of your content, they're not just aware of you. They're invested in you. They're listening to you. They're trusting you.

That's what YouTube does. That's why it matters.

You can't build that level of trust in 30 seconds. You need time. You need depth. You need YouTube.

Here's what to do.

If you're already crushing it on short form, add YouTube. Don't replace short form. Add YouTube.

Start with one video per week. Test titles. Test thumbnails. Test concepts. Post consistently for 6-12 months.

Don't expect instant results. Don't expect to blow up in 30 days. Expect to build slowly. Expect to create fans over time.

Keep posting short form daily. Keep building awareness. Keep showing up.

And add YouTube. Go deeper. Create fans. Build authority.

That's how you dominate. That's how you win.

YouTube is the long game. But it's worth it.

Short form is fast. YouTube is slow. But YouTube creates fans. YouTube creates authority. YouTube creates trust.

If you're already doing well on short form, it's time to add YouTube. Not replace. Add.

Short form creates awareness. YouTube creates fans. You need both.

Start now. Post consistently. Test concepts. Build slowly. Create fans.

That's the strategy. That's how you win.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

View Case Studies

Areeb Mirza’s YouTube Channel