Your services are being shown to people who wont buy

Wednesday! Lets keep going!

Let's talk about target markets, You see, when it comes to generating ads, it's all about hitting the bullseye with your ideal audience. After all, why waste time and money showing your stuff to people who aren't likely to buy?

If you own a Jewelry store and everyday you’re getting 50-100 people coming to your store who you know are not going to buy from you, you at a point start asking questions, this is just a waste of time, why am I showing my things to people who wont buy my things,

Compare that to 5-10 walk ins who are actually qualified to make a purchase, makes it more worth while.

same goes for content. If you're casting your net too wide and trying to appeal to everyone, you're letting the algorithms decide who sees your stuff. But if you're a coach, for example, you want to be speaking directly to your ideal clients—the ones who are ready and eager to learn from you.

So, don't be afraid to get specific with your targeting. Trust me, it'll pay off in the long run.

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See you tomorrow

Areeb