Are you in the right competition in 2024?

Are you in the right competition in 2024?

You might be playing a completely different game from your competitors.

I recently spoke with a prospect who does SEO marketing and has been in the game for a long time. He wasn’t doing anything with video and didn’t run Facebook ads. His concern was getting more qualified leads, but he was applying older tactics and was unsure about how to adapt.

If you’re not doing video in 2024, especially if you’re offering a service to a large consumer demographic, you’re not even playing the same game. You’re out of the competition. You’re just waiting for your next referral because you’ve been around for 20+ years, and while that’s fine if it works for you, it’s important to understand where consumers are and how they’re making decisions today.

People are looking for more than just Google reviews, if you even rank in the top 3 on Google.

I have a newsletter on how you can overcome these challenges and start competing in today’s market.

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