• Areeb Mirza
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  • Repeat your message to the same person 1000 times.

Repeat your message to the same person 1000 times.

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Areeb Mirza
December 12, 2025

Most people think advertising works when you show up right when someone is ready to buy.

That belief destroys more marketing plans than anything else.

If you’ve listened to the seminar Advertising in America by Roy H. Williams, he explains why, people stop far too early.

Every business has a sales cycle. It’s simply the time between someone discovering you and actually buying. Some close today, some take a week, some take a month, some take three to six months. Whatever that average number is, that’s your real sales cycle.

And that number becomes your minimum testing period.

If your sales cycle is three months, you cannot test ads for thirty days.

If it’s six months, you need to run campaigns for six months before judging anything.

Most owners lose because they quit long before people are ready to buy.

Roy gives a perfect example. Jewelers usually spend all their money on December radio ads. The seminar leader told a jeweler they weren’t doing that. Instead, they would advertise all year with a small budget and high repetition, especially six to seven months before Christmas.

When December came, the shop blew up. Customers said they had been hearing the ads for months. Competitors who only appeared in December barely made a dent.

Repetition won.

It always wins.

This is the same with content and ads. Content needs twelve months to compound. Ads need time for people to move through their decision cycle.

Most people test themselves to failure. They post for thirty days, run ads for sixty, and quit right before the payoff.

If you only show up for a month, nobody remembers you.

If you show up for six to twelve months, everybody remembers you.

Commit to the full cycle. That’s where predictable revenue comes from.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.