Repeat your message a thousand times, people forget.

Whenever you're posting short form content, the video's relevancy is very short. Specially if you're using it as a business platform, If you're creating content on explaining concepts or just making an educational or a bts reel, Feel free to repeat that content after a few weeks, sometimes even just a week.

People have this wrong idea that, once something is posted, their viewers have a pen and paper, they write everything down, watch 20 times before going to bed, and then watch it 10 more times when they wake up.

No they just watch the clip halfway or if its good, the full thing, and then they carry on putting more information in their brain, and by eod they probably remember 10% of what you said or their own interpretation of it, and thats just in one day.

The next time you post the same thing, they will recognize it and learn it better. People learn from repetition. Same happens in schools and colleges, repetition to learn.

This will also save you time by constantly coming up with new ideas, you can just make another version of the same exact message, or if its been long enough, you can start reposting old clips.

No one remembers, they need to be constantly reminded.

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