• Areeb Mirza
  • Posts
  • Read this ONLY if you don't post content currently

Read this ONLY if you don't post content currently

2024 was already late to start, 2025 is now or never.

Here's why: As of January 2024, approximately 5.04 billion individuals, representing 62.3% of the global population, were active on social media. This figure is projected to reach 5.85 billion by 2027, highlighting the expansive reach and influence of these platforms. (Sprinklr)

  • Targeted Ads Work Better: Social media lets you hit exactly who you want, age, location, interests. Compare that to billboards and TV. They're blind shots.

  • Cheaper and Smarter: Running Facebook ads costs way less than dropping thousands on a TV spot or Google ads. Plus, you can track every click and sale.

  • Instant Feedback: You know what's working in real time. Can your billboard tell you that?

Even presidential candidates know this. In 2024, they poured millions into Meta and Google ads because that's where the votes are. Same rule applies to businesses, that's where the attention is. They constantly went to podcasts and online shows to make a better case for themselves.

Content = Better Ads Ads without content are like yelling into the void. Content builds trust. It warms up your audience. So when they see your ad, they're already sold. (this depends on the industry as well)

  • Content = more clicks on your ads.

  • Short videos (Reels) = highest ROI. Simple, punchy, and they convert.

  • The more content you create, the cheaper your ads become. Why? Your audience already knows you.

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