Read this if you're running ads

I am going to talk about a strategy that can instantly improve not only the quantity of leads but also the quality of them, and this is something you can apply right away for your current ads as well.

Lets say you're running 2-4 campaigns and the ad creatives are all graphics or an image. If that is performing well, you can make a video version of that exact image that you are running, with an actual person on camera just structuring the script to how the graphic/image was made.

The reason why you should do this is because you already have a proven concept of an ad, you can just turn it into a video.

If you don't have that, then try out multiple image creatives, find a winner, and then convert those into video ones, if you don't want to start with video right away.

Images historically without a proper backend doesn't perform as well, so if your setup is fairly simple you just need to convert your current campaigns into videos to instantly see an increase in lead quality. Videos tell more of a story and someone reading text vs someone watching a 30 second video will always be a higher intent lead.

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