This probably happened to you.

Hey, Happy Monday!

So, picture this: I'm casually browsing this website, checking out this cozy cabin, and then I close the tab, just another day of internet surfing, right?

Next thing I know, I grab my phone, open Instagram, and bam! There's an ad from the exact same website I was just on. Sound familiar? Let me break down how and why that happens.

It's all thanks to something called the Facebook Pixel. It's basically a sneaky little code that hangs out on websites, quietly keeping track of what users like you and me do. So, while I was on that website, showing some interest in booking a cabin, the Pixel was like, "Gotcha!" And that's why I started seeing those retargeting ads—smart move, right?

See, most people don't whip out their wallets on the first visit. That's where these reminders come in handy. And let me tell you, those ads were slick. They showed off the whole cabin experience, making it hard to resist. It's like getting a gentle nudge every now and then, reminding you, "Hey, you could be chilling here."

Pretty clever, huh?

Talk to you tomorrow

Areeb