Please stop doing this for your online profiles

Stop doing this for your online profiles:

In your username and bio, you present yourself as a professional business, but your content is about your dog and your trip to Italy from 5 years ago. What is that?

Choose one.

• Either make it a personal profile

• or a work profile,

but make sure you know the goal.

Imagine you run ads, and people like that ad. They come to your profile, and instead of seeing relevant content, they see you scuba diving with no content related to what the ad was about. Why would they even take the next step from that ad?

It’s crucial to sit down and decide who the profile should be for. Personal profiles should be private. So, either have two profiles one personal and one work or make sure the username for your work profile is clearly different.

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