One Marketing Channel Away From Disaster

I had a call with a tax professional who had a serious problem.

His entire business relied on one person generating leads for him. This person delivered 700+ leads last year, but at $100 per lead, it cost him over $70,000 and keep in mind, this was not a an agency or a normal hire, this was literally just a guy who sold his warm social media leads and partnered with him, to give him leads and a bonus if they close, since he a has decent following.

"If this guy died from an overdose on December 1st, I'd be done," he told me.

This isn't just his problem. I see business owners every day who depend entirely on Google Ads, or one social media platform, or a single referral partner for all their business.

It's quite literally a disaster waiting to happen specially when most people don’t even give a second thoughts about their campaigns, like, what happens when your Google Ads manager quits? When Facebook changes its algorithm? When your referral source starts working with your competitor?

The businesses that survive long term understand a fundamental fact, diversification isn't just for your investment portfolio.

Here's why single channel marketing is something you should fix.

You have no leverage. The tax professional I mentioned, his lead source knows they're irreplaceable, so they can charge whatever they want.

You're vulnerable to external changes. A garage door repair company told me Google Ads became twice as expensive and half as effective in just two years.

You don't own your audience. If you're paying per lead rather than building your own platform, you're renting customers instead of owning them.

The solution isn't complicated, but it requires intentional effort.

The 3-platform minimum:

Smart businesses I work with always maintain at least three active customer acquisition channels:

A personal injury attorney uses Meta Ads Funnel, Google Ads, and referral partnerships

An e-commerce brand might combine email marketing, Meta ads, and content marketing

A medical practice leverages Google My Business, patient referrals, and Meta

When one channel underperforms, the others keep the business stable. If you're completely reliant on Google, start building organic social. If you've mastered Facebook ads, Keep growing your organic

If word-of-mouth drives all your business, create content that showcases your expertise.

Your goal is not to have perfection on every platform. It is to create multiple paths for clients to find you, so no single change can devastate your business.

Your business is too important to gamble on a single marketing channel.

Diversify now, before you're forced to.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

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