Not Measuring Your Marketing Campaigns Is Costing You, here's why

I understand we’re all busy juggling 10 different things, but all of us engage in marketing in one way or another. However, not everyone tracks their numbers. Whether you’re running Google ads, Facebook ads, billboards, or local TV ads, how are they performing? How much did you spend? And how much did you get back in return?

You need to track every single metric to the dot and hold the people you hired accountable for every campaign being run. Don’t be afraid to ask questions or do your due diligence. It’s very straightforward, you’re either getting results, or you’re not. If you aren’t, how often is the strategy being updated? What is the expected time frame for testing?

Some of us just activate a below-average campaign and then brush our hands off, saying we’re marketing. But marketing is a crucial part of your business. If you don’t have a qualified person operating your channel to effectively communicate what you provide and to whom, I highly suggest you take a week to sort out your marketing channels and learn as much as possible about what works and what doesn’t.

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