Will social media work for my specific industry

Many people think that social media and running paid ads won't work for their specific industry, but that's far from true. With billions of active users on platforms like Instagram, Facebook, and LinkedIn, your content and ads simply need to target your ideal prospects and start building a base from there.

Targeting Matters

There are people on Instagram who have fewer than 5,000 followers but are making millions because they understand the value of speaking directly to their ideal prospects. It's not about reaching everyone; it’s about reaching the right people.

Take Steve Varsano, for example. He sells private jets, a highly specific and niche market. His ideal customer is someone with the means to buy a jet, and he’s managed to make social media work for him through creative targeting and content.

The Purpose of Social Channels and Ads

1. Building Authority Online: Regular content positions you as an expert in your field and helps establish your authority.

2. Generating Leads: Paid ads bring in potential customers, while content acts as a "sticky wall" for those who want to learn more or follow you for future needs.

The Bottom Line

Yes, social media and ads will work for your industry. The key is to be specific about who you’re targeting and how you’re reaching them. Even in a niche market, there are creative ways to find and engage your ideal customers on social platforms.

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