Never slow down your marketing channels

If something is working and making you a good return, why would you want to slow it down?

I see this all the time. Businesses are getting booked left, right and center and think that acquisition channels are some sort of ignition you can just turn on and off.

No. You let it run and figure out the backend.

It's trickier getting marketing channels back up and running than it is to sort out operations.

Fixing operations may give you multiple solutions at the same time. But getting your marketing channels to produce at peak performance again? That's like losing money every single day until you get it fixed.

What Actually Happens When You Turn Off Ads When you pause profitable campaigns,

You lose momentum with the algorithm Your cost per lead increases when you restart Competitors take your market share You have to rebuild trust and data from scratch The Right Way to Handle Capacity Issues If you're brick and mortar and have literal capacity limits, slow down the campaigns instead of turning them off.

Reduce your daily budget by 50%. Don't eliminate it completely.

Keep the data flowing. Keep the algorithm learning. Keep your presence in the market.

Think Long-Term Your operations problem is temporary. Your marketing momentum isn't.

You can hire more staff, extend hours, or find other ways to increase capacity. But rebuilding a profitable marketing channel from zero? That takes months.

Don't sacrifice long-term growth for short-term operational convenience.

Keep what's working. Fix what's broken. But never confuse the two.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

View Case Studies

Areeb Mirza’s YouTube Channel