Why You Need Multiple Lead Channels for Your Business

Why You Need Multiple Lead Channels for Your Business

If you have a functioning lead channel that’s performing well, don’t just rely on that one channel. It’s essential to have multiple channels bringing in leads.

For example, if you’ve hired a company to run Google ads or you’re managing them yourself and they’re performing well—that’s fantastic. But what’s stopping you from activating Meta ads, doing email marketing, posting content to grow your inbound leads, or actively doing outbound?

The same applies the other way around—if you’re only using Meta ads, what’s stopping you from trying Google ads?

Let’s look at this logically. Suppose your Google ads hit a rough patch, maybe due to an update, and you need to tweak your campaigns. During this time, your lead source dries up. You only had one, so it’s panic mode as you scramble to get things back up and running.

But if you have different types of lead generation in place, only one source stops producing temporarily, and you can continue relying on the others.

This also ties into why you should hire different marketing companies for different lead generation efforts. If you hire one company for all your lead gen and something goes wrong with them, all your lead channels will be unattended until you find a replacement.

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