Need a face/authority but don’t know how to show up on camera

I hear this from business owners every week.

They understand the power of showing their expertise on camera, but when that red light blinks, their confidence vanishes.

Here's the truth. The most authoritative people on camera aren't naturally gifted performers, they're just better prepared.

Let me walk you through the exact system we use to transform camera-shy business owners into confident on-screen experts,

1. SCRIPT BEFORE YOU SHOOT

The biggest mistake? Turning on the camera and hoping inspiration strikes.

Hope is not a strategy.

Instead: • Write down the 3 key points you want to make • Structure them in a logical flow • Add a strong opening hook and closing call-to-action • Read it aloud at least twice before recording

This moves the hard work to pre-production, where it belongs.

Remember: Your editor isn't a magician who can transform rambling thoughts into coherent content. They need good raw material to work with.

1. PRACTICE WITH PURPOSE

Your first take will always be your worst take.

Professional speakers, actors, and presenters all understand this. They never use their first attempt.

For each recording: • Do a practice run-through without recording • Record your first take (knowing you'll discard it) • Record your second take with more energy • Choose the best version (usually take 2 or 3)

1. ADD EXPRESSION AND MOVEMENT

Authority isn't just what you say, it's how you say it.

Monotone delivery kills credibility faster than anything else.

To instantly appear more authoritative, • Vary your vocal tone (emphasize key words) • Use hand gestures to reinforce important points • Lean slightly forward when making crucial statements • Stand rather than sit (if possible) for more energy

The experts in your industry don't speak in monotone, so neither should you.

1. GET REAL-TIME DIRECTION

Even the world's best actors have directors.

This is why we put business owners on Riverside calls weekly, to provide real-time feedback and direction.

Having someone say "That was great, but try it with more energy" or "Slow down on that key point" can transform your delivery instantly.

If you don't have a professional director, ask a team member or friend to watch and give specific feedback.

The camera doesn't have to be your enemy. With the right preparation, practice, and direction, it can become your most powerful tool for building authority.

Because when you show up confidently on camera, you're not just creating content, you're creating trust.

And in business, trust is everything.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

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