“Just get them through the door, and I’ll sell them.”

I’m sure you’ve heard the saying, “Just get them through the door, and I’ll sell them.” But here’s the thing, getting them through the door is the trickiest part.

Before they even walk in, they’ve likely already made up their mind that they might purchase something.

So, if you’re seeing a lot of people visiting your door, the sale is practically made.

But how do you get them there in the first place?

• Are you posting content? People spend more time on social media than they need to. Show them what you do by creating content.

• Are you running ads? Many of your ideal customers are on social media. Think of the busiest person you know, do they use social media? If the answer is yes, and you assumed it would be no, then it’s time to do both.

The key is to be where your customers are, show them what you offer, and bring them through the door.

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