- Areeb Mirza
- Posts
- January will not fix what you avoid in October
January will not fix what you avoid in October
Areeb Mirza
October 12, 2026
It is October. This is the part of the year when a lot of owners start saying, “We will take marketing seriously in January.”
Okay. But what exactly changes on January 1?
Your message will not write itself. Your customers’ objections will not suddenly become clear. You will still need to decide what to say, get comfortable on camera, make the videos, publish them, and figure out which ideas people respond to.
If you leave all of that until January, the first quarter becomes your setup period, not your growth period.
This is where people overcomplicate things. You have a proven service. Your customers already tell you what they need and why they hesitate. Take those answers, put them into language a stranger would understand, record them, edit them so people want to watch, and keep putting them in front of the right audience.
That sounds simple because the principle is simple. Doing it consistently while you are running a business is the hard part.
If I were starting your content plan this quarter, I would look at three things first. What does your ideal customer get wrong about the problem? What have they tried before that did not work? What would they need to see or hear to trust you enough to reach out?
Those answers become your first scripts. After publishing, watch more than the view count. Notice what leads to profile visits, real questions, booked conversations, and better discussions on sales calls. Use that to decide what to film next.
By January, you do not need a promise that you will “be rich by Q1.” Nobody can honestly promise you that. You need a body of work, a clearer message, and a repeatable process that does not disappear when your calendar fills up.
The businesses that start now will have something to improve in January. The businesses that wait will still be talking about getting started.
My Offer:
Content Machine: We Will Script, Record, Edit & Distribute Daily Videos For Your Business That Turns Into Revenue: Done For You. Click Here