Most Important marketing differentiation you'll read.

What is the difference between brand marketing and direct marketing.

Listen to this very closely, it doesn’t matter what level you are in business, you need to know this.

Brand Marketing

The goal for this is to Build long-term awareness and loyalty.

Some strategies for this is on storytelling, creating that emotional connections, and positioning the brand in the minds of consumers.

For e.g Nike “just do it ads” they’re not selling you anything in those ads they just position their brand,

same can be said about apple’s product launch, there is absolutely no reason for them to do what they do on their launches, but it is part of their brand.

Look at H-E-B, they’re ads talk about their commitment to the local community, the Texas culture, they don’t put ads like “celery for sale”

The key thing here to understand here is that brand marketing is harder to measure, brand marketing is when you put a billboard with a slogan, it’s when you create a commercial that talk about your brands values and not the product, Brand marketing ads are something you don’t track.

Direct Marketing

The Goal for this is to Drive immediate actions and conversions, this is the most popular one.

Some strategies for this is running Targeted campaigns with clear calls to action, maybe it involves promotions, discounts, or specific offers. Direct marketing is always Easier to measure, relies on quantitative data like click-through rates, conversion rates, and ROI.

These ads you see all the time, sign up here, learn more, any ads that is traceable to certain metric is a direct marketing Ad.