If you want to use AI, then make sure to avoid AI Mistakes

Most business owners are using AI completely wrong for their content. They'll grab the first ChatGPT response and post it and then wonder why it sounds robotic and gets no engagement. I've reviewed hundreds of AI written posts, and there's a clear difference between those that work and those that don't work, specially for ads.

I want to clarify one thing, this isn't me saying to not use AI, you absolutely should, but its input and output system, the more information and details you provide or the better and bigger conversations you have, the better information you will have.

• Use it for research and ideas, not final copy

• Always customize the voice to match your brand

• Avoid obvious AI phrases like "embark on" or "leverage" and dashes (-)

• Mix AI assisted content with personal stories

• Never let AI restructure the actual messaging

If you use it correctly and EOD make sure that it actually sounds like you, then use it, but if it sounds like it added 4 masters degree in the english language to your degree collection, then you need to make changes.

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