If somethings working, let it work for as long as humanely possible

When it comes to marketing campaigns, people like fiddling with stuff for no apparent reason. Lets say you have a winning formula that has been bringing in results for months, instead of just letting that work:

What people do is, they like to get creative,
"what if I do this", or "what if I tweak that"
and then before you know it, the thing you were doing, which was actually working before, is changed entirely and you cut 50% of leads, just because you wanted to be innovative.

If something is working, just scale that, don't get clever with it. Stretch it as wide as you can:

• Make small implementations

• Duplicate it

• Run more tests

Do what has worked in the past, and stretch it.

Ask yourself this question: what was my most effective campaign and strategy that worked well in the past, and quite literally apply that today, unless it was just on another platform.

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