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- "I Don't Have Time For Content" Is Costing You Clients
"I Don't Have Time For Content" Is Costing You Clients
Areeb Mirza
March 07, 2025
I hear it on almost every call, "I know I should be posting, but I just don't have the time."
A law firm I spoke with last week put it perfectly: "Even to do YouTube videos, just to set that up took a long time... We are very, very busy and it's hard to get everybody scheduled."
The business owners who tell me they're too busy for content are the same ones watching their competition outrank them on Google, dominate social media, and steal market share.
The busiest, most successful professionals actually need content the most.
if you're a high performing doctor, lawyer, or service provider, your time is worth hundreds of dollars per hour. That's exactly why you should be leveraging content, to multiply your reach beyond the hours in your day.
Content isn't just marketing, it's multiplication.
When a medical practice owner told me he couldn't find time to record videos, I asked him: "How many consultations do you do each week where you explain the same thing over and over?"
His answer: "At least 20."
That's 20 hours spent repeating yourself when you could create one piece of content that answers those questions forever.
Here's what successful busy professionals understand:
Content works while you sleep. While you're in meetings, with family, or actually sleeping – your content is educating prospects and building trust.
The right system eliminates the time burden. One tax professional I spoke with had recorded 22 professional videos but never used them because he had no system for publishing.
Batching is the secret weapon. The most efficient content creators don't record daily, they batch content in focused sessions.
A personal injury attorney I work with dedicates just 90 minutes every two weeks for recording. From that session, we produce 30 different pieces of content that post automatically across all platforms.
The math: Spend 3 hours a month creating content that works for you 24/7, or keep losing business to competitors who understand this leverage.
The most successful professionals aren't the ones with the most time, they're the ones who use systems to maximize their impact beyond their available hours.
Stop using "I'm busy" as an excuse to stay invisible.
Content isn't something you "find time for", it's something you prioritize because you understand its value.
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