How to Use Meta Ads to Attract Talent

Author

Areeb Mirza
June 19, 2025

If your business is consistently scaling, you need a steady flow of high-quality job applicants. Here's a simple strategy to leverage Meta ads to continuously attract top talent.

Think of hiring the same way you think about generating leads only, instead of attracting leads, you're attracting candidates. We’ve found this approach effective, maintaining active hiring funnels year-round for ourselves and our clients.

Step 1: Image or Video Ads

Decide if the role requires a simple image ad or a detailed video ad. For positions needing specialized or experienced candidates, video ads typically perform best.

Step 2: Create a Targeted Video Ad

Speak directly to the A-players you're looking to attract. Use a script that clearly communicates why they should join your team, not just highlighting compensation, but also the unique benefits and opportunities your company provides.

Research your ideal candidate thoroughly, understanding both what they want and what you require. Then, incorporate these insights into your ad script.

Step 3: Setting Up Your Funnel

Choose either a full call-based funnel or a streamlined “WhatsApp funnel” (ideal internationally, since WhatsApp isn't as commonly used in the U.S.). The funnel should follow this straightforward structure:

  • Candidate sees your ad.

  • They fill out a brief form (automatically disqualifying candidates who don’t meet your basic criteria).

  • Upon submission, candidates contact you via your preferred communication channel.

  • You then engage in a short conversation to further qualify them.

  • After this initial exchange, provide a booking link to schedule an interview.

Step 4: Optional Extra Qualification

For certain roles, consider adding another step: a detailed video outlining expectations and responsibilities. This ensures transparency and further qualifies genuinely interested candidates.

Using Meta ads effectively can turn your hiring process into a seamless, efficient system for continuously attracting the best talent.

So yeah, use this and if you need helping building this, just respond to this email with your website and positions you’re hiring for, and we can get in touch.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.