How To Run Paid Ads. (Predictably)

Author

Areeb Mirza
January 26, 2026

There are a lot of ways to grow a business.

Referrals. Google SEO. Cold emails. Organic content.

But if you want to grow predictably, paid ads are the only real option.

Let me explain.

Organic is great. You can build credibility. You can close deals here and there. If you're in the high ticket space, you might not even need paid ads.

But organic is not predictable.

You can't control when someone sees your post. You can't control when someone decides to contact you. You can't control how many leads you get this month versus next month.

Predictability is what allows you to be smart with your cash.

You can hire smarter. You can make plans more carefully. You can scale intelligently.

Paid ads give you that predictability.

They turn growth from a guessing game into a math game.

Here's what I mean.

Let's say you spend $5,000 a month on ads.

Your cost per lead is $75. That means you get 66 qualified leads per month.

Out of those 66 leads, you speak to 80% of them. That's 52 people.

Out of those 52 people, you close 20%. That's 10 clients.

So for every $5,000 you spend, you get 10 clients.

That means your cost to acquire a customer is $500.

Now, if your ticket price is $4,000 or $5,000, you're spending $500 to acquire a $4,000 customer.

That's an 8x return on ad spend.

The math works.

And once you know the math, you can scale.

If you want 20 clients next month instead of 10, you spend $10,000 instead of $5,000.

It's that simple.

Now, of course, the numbers will vary depending on your business. But the principle is the same.

For a $5,000 ticket price, you can spend up to $1,500 to acquire a customer and still be profitable. That's acceptable in most scenarios.

And here's where it gets even better.

Lifetime value.

Let's say you close 10 customers for $5,000 each. That's $50,000 in revenue.

But 5 of those customers come back and buy another $3,000 package. That's another $15,000.

So your total revenue is $65,000, not $50,000.

Your LTV per customer just went up. Your margins per customer just went up.

And now you can afford to spend more to acquire customers, which means you can scale even faster.

This is where most people mess up.

They think once you get a customer, that's it. But the real profit comes from reselling and upselling.

If you deliver a good service, your customers will buy from you again.

And that's how you turn paid ads into a money printing machine.

So here's the bottom line.

If you want predictable growth, you need paid ads.

If you want to scale intelligently, you need to know your numbers.

Cost per lead. Show up rate. Close rate. CAC. LTV.

Once you know those numbers, you can control your growth.

You can decide how many clients you want next month, and you can spend the exact amount to get them.

That's the power of paid ads.

It's not a guessing game. It's a math game.

And if you play it right, you win every time.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.