How to Predictably Grow Your Business (Stop Relying on Hope and Referrals)

A lot of people like the idea of predictably growing their business.

They want a set amount of clients on a month by month basis.

Some businesses have high seasons, low seasons. Some businesses only rely on word of mouth referrals. Some businesses spend very little on ads to convert them into actual clients.

Here's the thing with running a business.

You are extremely good at what you do. And being good at what you do brings in more business.

But you want to reach newer heights. You want to grow predictably.

And you have zero control on if somebody refers you or gives you a good word of mouth.

That brings a lot of uncertainty on how the next month is going to look like.

And running a business with uncertainty isn't fun.

So you need to bring certainty within your business.

And unfortunately, being good at what you do isn't the only growing factor you can use.

There are a lot of people who are mediocre at what they do, your competitors, who have a very stable amount of clients coming in.

That's because they are simply more known.

When it comes to marketing and sales, you have to put in a lot of effort.

You have to understand these are separate fields people dedicate their lives to learning and helping other business owners use effectively to grow.

So it is a little unfair when you think you can just put a little bit of money into Google Ads, or just post some graphics here and there, and expect your business to blow up.

When it comes to marketing, you might not be as smart.

You need to do the right things. You need the right help.

You need to learn how ads work. You need to stop relying on Google Ads or just word of mouth and referrals.

You need to create good quality content. Value based content to showcase your expertise.

You need to do that day in, day out.

We prefer to do it on a day to day basis, every single day, because that's what the algorithm likes and prefers.

And you need to be comfortable to reinvest more cash into paid advertising.

Because you need to have more reach.

More reach is going to give you more conversations. More conversations are going to lead to more bookings. More bookings are going to lead to more sales.

As soon as you figure this part out, as soon as you get more reach, more conversations, more bookings, and you convert them into sales, this is going to run extremely predictably for you.

Most people give up at step two.

As soon as they get more conversations, they're like, "Okay, yeah, these people aren't qualified."

And that's because they're used to word of mouth and referrals that have been coming in and are super easy to close.

Cold traffic isn't a straightforward process.

There's a reason why a sales industry exists. Because you have to use proper sales tactics to close these people.

If you're super good at what you do, how can you translate that over to your prospect?

How can you structure your calls to make sure that they actually close?

As soon as you figure all this out, you can grow your business predictably.

Here's the reality.

Being good at what you do is not enough.

Your mediocre competitors are winning because they're more known. They have a system.

You need to stop relying on hope and referrals.

You need to install the system. Content. Ads. Reach. Conversations. Bookings. Sales.

And you need to get good at closing cold traffic. Because cold traffic is where predictability comes from.

Referrals are unpredictable. Cold traffic is math.

Figure out the system. Get good at sales. Grow predictably.

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