How to NOT run Ads.

Author

Areeb Mirza
January 28, 2026

Here's what happens when you run Meta Ads without any trust building assets.

You repel the good leads. You attract the bad ones.

Let me explain.

When people want to run ads, especially first timers or people who hire an agency that has no idea what they're doing, they try to sell directly on Meta.

No trust. No authority. No content. No following.

They think they can just run an ad, send people to a landing page, and close deals.

It doesn't work like that.

Now, of course, there are nuances. Depending on the offer, how niche the market is, there are cases where you can do direct marketing.

But you have to understand how human nature works.

If you don't have any trust building assets, meaning content on your Instagram, Facebook, YouTube, wherever, the good leads are always going to run away from you.

The bad leads? They'll stick around.

And depending on how your whole system is set up, you can literally repel good leads.

This is something you can actively do.

It doesn't matter how good your website is. It doesn't matter how nice your logo looks.

If there are no trust building assets, if you don't have reviews or testimonials on your landing page, you become a repellent for good leads.

All you're left with are bad leads. People who don't do their due diligence before getting on a call. People who waste your time.

Can you still close deals? Yes.

Can you scale it? Maybe a little bit.

But it's going to contain a lot of hurdles. People are always going to give you a hard time.

So here's what you need to do.

Create the content first. Grow the reach. Give value first.

And when I say value, I don't mean "here are three tips."

I mean, what can you give that shows a person you're credible?

Maybe it's teaching them something. Maybe it's giving them a lead magnet. Maybe it's showing your personality to showcase authenticity.

All of this needs to be present for your ideal audience to make a big impact.

Here's the reality.

Good leads do their research. They check your Instagram. They watch your videos. They read your reviews.

If they don't find anything, they move on.

Bad leads don't care. They'll book a call with anyone. They'll waste your time. They won't buy.

So if you're running Meta Ads without content, you're filtering for the wrong people.

You're literally selecting for bad leads and repelling good ones.

That's why your ads aren't working.

Not the ads themselves. Your system.

Fix the system. Build the trust. Then run the ads.

That's the order.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.