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  • How to Know If Your Offer Is the Real Problem (Not Your Ads or Content)

How to Know If Your Offer Is the Real Problem (Not Your Ads or Content)

Author

Areeb Mirza
April 21, 2025

"We need better marketing."

No, you need a better offer.

I see this every week, businesses spending thousands on ads, content, and sales teams while ignoring the fundamental problem, their offer is weak.

Let me explain why even the best marketing can't save a mediocre offer:

WEAK OFFER: • "I'll help you improve your mindset" • "We provide quality service" • "Our product is better than competitors" • Result: High marketing costs, low conversion

STRONG OFFER: • "I'll help you close 30% more sales in 60 days" • "We guarantee 24-hour emergency response" • "Our product saves you 5 hours every week" • Result: Lower marketing costs, higher conversion

The difference is in the specificity, tangibility, and relevance.

When I see a mindset coach advertising "I'll help you get a better mindset," I immediately scroll past. Who wakes up thinking, "I need a better mindset today"?

Nobody.

People wake up thinking: • "I need more clients" • "I need to lose 20 pounds" • "I need to stop feeling overwhelmed"

Your offer needs to connect directly to what people actually want, not what you think they should want.

Before you spend another dollar on marketing, your offer must answer these four questions:

  1. WHAT will you do for them? (Specific outcome)

  2. HOW will you do it? (Clear process)

  3. WHY should they believe you? (Proof/guarantee)

  4. WHO is this specifically for? (Target customer)

If you can't answer these in one or two clear sentences, your offer isn't ready for marketing.

In our program, fixing the offer is always step one. We won't take your money to market something that won't convert.

The businesses that convert best aren't necessarily the ones with the biggest marketing budgets, they're the ones with the most compelling offers.

A great offer marketed poorly will outperform a poor offer marketed brilliantly every time.

Fix your offer first. Then worry about your marketing.

Because when your offer is irresistible, your marketing just needs to get out of the way.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.