How to get your ads to perform 4x better

Want to see better results from your ads? Here’s a framework to achieve more leads, higher quality leads, and more conversions from your campaigns. It’s all about testing and optimizing.

1. Test 8x More Ads

Your first ad is unlikely to be the best. To find top performing ads, you need to run multiple variations. Aim to test a set of creatives and messages to identify what resonates with your audience.

2. Switch Up Creatives Often

Use a variety of visuals and messages. Change up images, videos, and headlines to find the best performing combinations.

3. Set Up the Backend for Conversions

After a viewer watches your ad, what happens next? Create a structured customer journey to guide potential customers, increase intent, and filter out time wasters. This could mean using forms, educational videos, or value propositions that encourage qualified leads to move forward.

4. Invest in Ad Spend

Don’t see ad spend as an expense, view it as an investment. Start with at least $50/day and scale up as soon as you find a campaign that’s delivering strong results.

5. Consistent Testing

Continuously test elements like targeting, messaging, and visuals. Small changes can significantly impact results. Refine based on data, and let the high performers run while removing low performing ads.

6. Filter out people

You need to build your ads to the point where you just don’t want anybody inquiring onto your services, you need to filter out people who are actually interested in using what you have to offer

With a structured approach, you can maximize your ad investment and see the improvements you’re aiming for.

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