How to get better leads using Ads

Running ads to generate leads can be an adventure for any business. But one of the biggest mistakes I see is businesses being too impatient. Let’s break it down:

When you launch an ad campaign, like on Meta (Facebook/Instagram), it’s crucial to give the platform time to learn who you’re trying to target. The first step is creating a campaign that consistently produces leads. In the first 4-7 days, focus on finding a winning ad or at least one with potential.

Once you’ve got that, you need to filter out time wasters and focus only on qualified prospects. Here’s how:

1. Create a simple funnel: Your ad attracts people and qualifies them with a form. This helps the algorithm learn who should see your ad.

2. Introduce value: After they’re qualified, show them a video or explanation about your service, highlighting your value proposition.

3. Call to action: Ask them to book a call or take the next step.

The great thing is, even during the qualification process, you’re collecting their email and phone number, so you can follow up manually.

Pro tip: For better quality leads, add more friction before they submit an application. However, if your industry is more complex, it may be better to reduce the friction.

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