How Our Services Were Built on Client Experiences

Our services were built by listening to our clients.

My background is in production. I’ve directed TV shows, made commercials for ESPN, and worked with top producers to bring projects to life. So when we first started Fokus, we focused on what we knew best: producing and editing high-quality video content for our clients.

But we quickly realized that just delivering a great video wasn't enough. Our clients were having issues scripting their content. They didn't know what to talk about. Seeing this repetitive pattern, we started offering scripting. I would personally write topic ideas and questions, and in doing so, I learned that there is no one-size-fits-all method. Some people need a full script, some prefer questions, and others thrive in a podcast format.

So now we were scripting, recording, and editing. We would hand everything over to the client, but another bottleneck appeared: they weren't posting the content. Busy business owners often don't have the time to manage their own social media channels.

That’s when we asked, how can we solve this? We created a system with account strategists who could log into our clients' profiles, post the content for them, analyze the performance, and manage their presence across TikTok, YouTube, Instagram, Facebook, and LinkedIn.

Our program grew from there, identifying and solving one bottleneck after another. We experimented, we saw what worked, and we finalized a core package based on real-world client needs. It all started by solving the next problem.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

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Areeb Mirza’s YouTube Channel