How long should I run my ads before turning them off?

Most business owners test ads for 3-4 days, then wonder why they can't scale.

They're using gut feeling instead of math.

Here's the formula we use that actually works:

The Sales Cycle Math Before you can properly test ads, you need three specific numbers:

1. Your average sales cycle (from click to close)

2. Your fastest deal close time

3. Your longest deal close time

Example: If your average is 7 days, fastest is same-day, and longest is 30 days...

Take your longest sales cycle number. That's your minimum testing period.

In our example: 30 days. Because turning off an ad after 4 days when your sales cycle can take up to 30 days means you're killing potentially profitable ads before they have a chance to work.

You wouldn't plant seeds and dig them up after 4 days to check if they're growing, would you?

There are exceptions that let you end tests early:

If you historically get 5+ calls per week from ads, but your new ad gets zero calls in 8 days, that's perhaps maybe a red flag. (depends on service type)

The ad is likely underperforming against your baseline and can be turned off early.

If you’ve never run ads before with no historical data, start with 14-day testing periods minimum.

Create multiple ad variations (different images, copy, headlines) and test them simultaneously.

After 14 days, keep winners, replace losers, and test again.

Ads become predictable when you use math instead of guesswork.

The businesses that scale successfully are the ones that:

Know their exact sales cycle

Test for the full cycle length

Make decisions based on data, not feelings

Stop guessing with your ad budget. Start testing with the right timeframe.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

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