How long does it take before you start seeing qualified leads?

If you’re just starting to create content and run ads, you’re probably wondering when qualified leads will start coming in. Here’s the general timeline and strategy breakdown:

Average Timeline: 3-4 Months

On average, it takes about 3-4 months to establish a steady flow of qualified leads. However, this varies by industry, some businesses, like certain B2C services, may see results faster, while others, like high-ticket B2B, might take longer.

Our Method for Boosting Lead Quality

We start with graphics-based ads for initial traction. These are great for testing, but because they’re often forgettable, we switch to video ads once we have initial data. Video ads significantly improve ad recall and quality over time.

For example, with one of our clients, a B2B business:

• They started with a $100 daily ad spend.

• By Month 4, they were generating $6 per lead for their main offer and $20 per lead for their high-ticket offer.

By then, their sales team was fully dialed into the process, with a reliable, high-quality lead flow, even though this was a completely new offer when they started.

Marketing Takes Time

Just like building a business or training an employee, marketing needs consistent effort. Treat it as an investment that pays off as the algorithms learn, your ad strategy matures, and your audience becomes more familiar with your brand.

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