Here's how to tell Facebook exactly who you want.

If you’re running Facebook ads but keep getting low-quality leads, here’s why

You’re accidentally teaching Facebook to send you the wrong people. Every time someone fills out your form, even if they’re unqualified, Facebook counts it as a "win" and finds more people just like them.

How do you fix this?

Start using qualification questions in your forms to filter leads. For example, if your ideal client earns $10k+ monthly, add that question to your form. Anyone who doesn’t meet this standard is disqualified, showing Facebook exactly who you don't want.

Within just a few weeks, Facebook learns to stop wasting your budget on tire-kickers and starts sending leads who actually fit your criteria.

Real Results:

One of our clients added just 3 simple qualification questions. They saw a 60% increase in lead quality and their cost per qualified call dropped from $150 to $45 in only 3 weeks.

This however goes hand in hand with the sales process, make sure to read the next newsletter as well, “More Leads Won’t Solve Your Sales Problem”

Here’s a 3 min watch where I go more in depth about this topic.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

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Areeb Mirza’s YouTube Channel