He makes 5million/month.

Author

Areeb Mirza
September 12, 2025

I asked a $5M/mo operator (Ryan Clogg) what “scale” really looks like, and the answer wasn’t “make a better funnel.”

You don’t scale a funnel, you scale the business. The funnel is just how you acquire customers. At real volume, the thing that breaks first isn’t acquisition, it’s fulfillment and ops. If you scale ads without scaling delivery, you’ll spike revenue briefly… then the wheels come off.

Think in pods. Every delivery unit has a ceiling.

  • Pod = container

    • A player-coach (pod leader)

    • Specialists/coaches under them

    • Clear client cap per person

Each role has a limit. The pod leader owns standards and outcomes. Clean lanes, clean ceilings, no wishful thinking.

Capacity is math, not vibes.
Define the weekly minutes a healthy client needs. Add 20–30% buffer for fire drills and sick days. That’s your true per-pod max.

Set green/yellow/red bands on utilization:

  • Green: Safe load

  • Yellow: Hire or spin up the next pod

  • Red: Stop pushing ad spend, move to waitlist

Simple rules beat heroics.

Sales should mirror pods
One closer + one setter can work, but he prefer two closers. Why?

  • Competition raises standards

  • Benchmarks are real

  • Coverage if someone’s out

You don’t need a 20-person bullpen. You need a consistent team selling into known capacity. Sales that ignore capacity = churn. Sales that respect it = margin.

Sequence matters.
Scale acquisition to the edge of capacity, not past it. Hire slightly ahead so new pods can absorb your way of doing things. Document pod leader non-negotiables: SLA on deliverables, what “done” means, how escalations work, when to say no.

Growth that breaks ops isn’t growth, it’s a tax.

If you’re 1:1 coaching
Same principle. Each coach holds a fixed book. Pod leader reviews calls, audits outcomes, protects the cap. When full, you don’t squeeze more, you open a waitlist or spin up the next coach.

Standards > stuffing.

The $5M/mo operator isn’t chasing hacks. They:

  • Do boring math

  • Protect capacity

  • Keep acquisition aimed at the exact slice of market they can win right now

Sniping, not spraying. Pods, not chaos. Standards, not hero runs.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.