Google Vs Meta Ads which one is the right platform for you?

Google Vs Meta Ads which one is the right platform for you?

My typical advice is to go both if you can but lets say you can only choose one, which one should you choose?

You need to ask yourself if you’re a more of a need based business or can you generate more demand for your services?

You can not generate a demand for oil changes or an electrician for an example, these are services people look for when the time is right and when it is “Needed”

Whenever the term “Needed” is mentioned I typically recommend google, as google is the place where a user would go and look for services like these.

Can this be done on Meta? for sure, some people are inherently lazy, if they see an ad for oil change they might just call you from there and book an appointment because maybe it’s overdue and they haven't put it in the calendar but now you’re Ad popped up which forced them too take action. Scenarios like this work with Meta.

But for an electrician? if you’re having electrical issues, you need to call someone immediately, Meta is not going to capture that, unless you decide to live with the electrical issue and maybe somehow see an electricians ad and then decide to call them, (not recommended btw)

We get the point though, if your services are more of an immediate need, running ads on google will be more beneficial for you.

If your services can capture demand, lets say you’re in the beauty industry or you want to create ads that convince people that you are the right person for them because of (reason) Meta will be your go to place, I really like Meta and not just the ads, the brand building side of it.