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Google Adwords is dying and I have proof

Author

Areeb Mirza
April 30, 2025

I just watched something that should terrify every business owner who relies on Google for customers.

At a recent tech conference hosted by Eddie Malouf, the speaker asked, "Stand up if you use ChatGPT for searches instead of Google."

More than half the room stood up.

This isn't just a trend, it's the beginning of a massive shift that will reshape how customers find you.

Let me explain why Google's days as the gateway to your business are numbered

THE OLD CUSTOMER JOURNEY:
• Customer has a question
• They search on Google
• They see your ad or organic listing
• They click through to your website
• Result: You pay Google for access to customers

THE NEW CUSTOMER JOURNEY:
• Customer has a question
• They ask ChatGPT
• AI provides a complete answer with sources
• No clicks, no website visits, no ads viewed
• Result: Google (and you) get cut out of the equation

This isn't theoretical. It's happening right now.

People are actively bypassing Google, and all those expensive ads you're paying for, to get faster, more concise answers from AI.

Think about what this means:

  • Your $5,000 monthly Google Ads budget? Increasingly wasted.
    • Your expensive SEO strategy? Optimizing for a dying platform.
    • Your content marketing efforts? Invisible to AI users.

The businesses that will survive this shift aren't panicking, they're pivoting.

Here's what the smart ones are doing,

  1. DIVERSIFYING TRAFFIC SOURCES
    • Building presence on platforms AI can't replace
    • Creating direct relationships with customers
    • Focusing on community-building over search rankings

  2. CREATING VIDEO CONTENT
    • Creating content that AI can't replicate
    • Building personal connection through face-to-face communication
    • Establishing authority that transcends search algorithms

  3. RETHINKING CUSTOMER ACQUISITION
    • Moving from passive (waiting for searches) to active (creating demand)
    • Building brands people seek out directly
    • Creating content that gets recommended by humans, not just algorithms

This isn't about abandoning Google overnight. It's about recognizing that the monopoly Google has held on customer attention is crumbling.

The businesses that will thrive in this new era aren't the ones with the biggest Google Ads budgets, they're the ones building direct relationships with customers through channels they control.

Video content isn't just a trend, it's becoming the primary way people discover and connect with businesses in a post-Google world.

Because when AI can answer any question instantly, the only thing it can't replace is you.

Start building your post-Google strategy now. Before your competitors do.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.