Google Ads vs. Facebook Ads: Which is Better for you?

Google Ads vs. Facebook Ads: Which is Better for you?

Heyy guys, how’s it going?

If you're wondering where to advertise, you've got two big names to consider: Google and Facebook (now called Meta). Both have their perks, and the best choice can depend on what you're looking for. Here's a simple breakdown:

Google Ads: Joining the Crowd

When you advertise on Google, you're jumping into a big pool with lots of other for e.g real estate agents. It's like being one of 20,000. You might get some calls, but remember, a lot of people on Google are hunting for the best deals. That's not bad, but it's not the whole picture.

Facebook (Meta) Ads: Standing Out

Now, let's talk about Facebook or Meta. It's a bit different here. Instead of just looking for clients, you can make clients come to you. How? By building your brand. Show people what makes you special, grow a community, and turn those followers into clients. With Facebook, you've got lots of tools and creative ways to show off what makes you different from those other 20,000 agents.

What's the takeaway?

If you're starting in real estate e.g, think about what you want to achieve. If you want to build a brand and attract clients with your unique story, Facebook might be your stage. If you're going after people actively searching for real estate deals, Google could be your spotlight.

Both platforms have their strengths, so choose the one that matches your goals.

Happy advertising,

Areeb