Get "Referrals" from your social platforms

I recently had a call with a prospect who is now a client we're working with, and he had watched most of my content on instagram and basically was sold on the service before even hopping on the call.

These kind of calls, very much feel like referral calls but they're not. Let's talk about first why referrals in the first place are easier to sell to.

1. You get a good recommendation by your current clients and they refer you more work

2. They have higher confidence in your services

3. They have seen what you have done

4. They have more tools that would have them answer "yes"

Now how can we translate that effect using content, we can't make a 1:1 copy but even if we have 80% of that, thats a higher chance of you closing that deal.

Now lets match all 4 points:

1. They follow your page, and perhaps see some mutuals follow you too (always a bonus, shows that more people know you)

2. They watch your content and the case studies/results you achieve for multiple clients (gives them better confidence)

3. They have seen your process (bts or you showing how you do things)

4. They have all the data they need that would have them answer "yes"

This is how you can use your social platforms to replicate a referral effect.

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