Explained: You’re missing out on “building an audience”

If you had $10,000 to spend on marketing, and you crafted a 90-day plan to build a brand, hoping people would start knocking on your door—here’s something you should know: Hope is not a strategy.

You need to track your numbers and make the best moves based on where you stand.

Let’s break it down:

Scenario 1: Traditional Advertising

You spend $10,000 on a billboard or split it—$5,000 on the billboard and $5,000 on Google Ads.
You get a few calls, make some appointments, and even profit. Great! After 90 days, with a 1.5x return, you’ve now got $15,000. Awesome!

But what happens when the billboard comes down or the Google Ads stop? The leads dry up, and now you’re gambling with another 90-day ad spend hoping for a similar return.

Scenario 2: Building an Audience

You take that same $10,000 and put it into Meta ads, focusing on building an audience. After 90 days, you still get a 1.5x return—but now you also have 2,500 followers on Instagram and 1,000 likes on Facebook.

The difference?
Even after you stop advertising, you’ve built a sticky audience that you can engage with, nurture, and sell to again and again—without needing to constantly pump more money into ads.

Why This Matters

If you’re in a business where demand generation is key, platforms like Meta will work wonders for you. However, if your business relies more on demand capture, then Google Ads might be a better fit. It’s all about knowing what works best for your business model.

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