Do This Exercise If You Don’t Understand the Importance of Content

If you’re still unsure about the importance of creating content, do this quick exercise with me:

1. Think of the 5 busiest people you know in business. Do they use social media?

2. Think of your customer or the people who will buy from you. Do they use social media?

3. Have you ever bought something from an ad or followed a page and bought something later? If the answer is no, do you know someone who has? Anecdotal experiences aren’t always the best judgments.

4. Do you think that the more people know about your service and how you do things, the more sales you’ll have?

These are important questions to consider. Understanding the answers will help you see why you need to create content.

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