Examples of Brand Marketing

Nike,

why do they run inspirational campaigns like “just do it”

Why does Redbull always sponsor extreme sports, This is called Brand Marketing, whenever Nike shows you campaigns like these they are telling you what their brand is about, they’re not directly selling you their shirts, these are campaigns to get you emotionally involved with the brand.

Red Bull is an energy drink that is associated with performance, that is why wherever you see an extreme sports event happening you’ll see that Red Bull is there, it’s because its important to them on how they represent their brand.

Let’s talk about something Local, HEB a Texas grocery store, they don’t run campaigns talking about celery, they run campaigns highlighting their commitment to local community and the Texas culture.

Brand marketing isn’t trackable but it all comes to how you want your brand to be represented. Even when you puta billboard with a slogan, that is too an extend “brand marketing”