- Areeb Mirza
- Posts
- Do you need another filming day to get a testimonial?
Do you need another filming day to get a testimonial?
A happy customer doesn't need to learn a script to tell you about their experience. If you turn the request into another appointment and a production day, don't be surprised when it keeps getting postponed.
You've already got a business to run. They've got somewhere to be too. Adding a filming session can turn a willing customer into someone who keeps saying they'll get back to you.
An appropriate catch-up can be enough. Finish the actual reason for the conversation first, then ask whether they'd be comfortable answering a few experience questions on camera. Get their permission before recording, and make declining easy. No awkward guilt trip.
Ask what made them come to you, what working together was like, and what changed, if anything. Those questions give the next customer something more useful than a smiling person saying you're brilliant.
Then let them answer. Don't feed them the result you wish they'd describe. If they mention something that could have been better, that's feedback to understand, not a line to coach out of them.
I don't want a customer worrying about getting their lines right. They're not auditioning for anything. A natural pause or an ordinary choice of words isn't a reason to start the whole answer again.
Keep the basics sensible: somewhere you can hear them clearly, a steady camera, and questions they understand. You can tidy the recording without tidying their experience into something they didn't say.
If recording doesn't suit them, offer the questions in writing instead. Before publishing either version, show them what you want to use, explain where it will appear, and get their permission. Agreeing to give feedback isn't automatically agreeing to become your marketing.
You may still need a separate session sometimes. But don't make that the default. Start with an honest conversation, not a production brief that gives both of you another reason to postpone it.

My Offer:
Content Machine: We Will Script, Record, Edit & Distribute Daily Videos For Your Business That Turns Into Revenue: Done For You. Click Here