Do not stop posting content & running ads. Here’s why

If you’ve been posting content or running ads and feel like it’s not converting right away, don’t stop.

The real purpose of content and advertising isn’t just to get instant sales. It’s to make sure you’re the name people remember when they’re ready to buy.

Roy H. Williams, in his seminar “Advertising in America” explains that advertising isn’t about selling today. It’s about building recall, becoming that brand prospects think of the moment they need you.

“Today’s ads aren’t meant to sell customers today. Today’s ads are just one more tap of the hammer as we drive our message into their minds.”

For service-based or high-ticket businesses, most customers aren’t ready to buy right away. They might need weeks, months, or even years before they’re in-market.

If you’re not consistently visible during that time, they’ll forget you exist and you’ll always be chasing leads instead of being chosen.

A national pest control company runs radio ads every single week, 52 weeks a year. They don’t just advertise when it’s ant season. They stay consistent so that when the season hits, they’re the first name people remember.

The same applies online. When someone searches “pest control near me,” they’ll almost always choose the company they recognize, not the one they’re hearing about for the first time.

In your content and ad strategy, allocate part of your budget and effort to brand-building through reach, repetition, and visibility before expecting a big ROI from immediate conversions.

Map out how you’ll stay in front of your audience even when they’re not ready to buy yet.

Because when they are ready, they’ll remember you, not your competitor.

Keep showing up. Keep running your message. Every post and every ad is just another tap of the hammer driving your brand deeper into people’s minds.

My Offers:

Content Machine: We’ll create you 90 pieces of short form content and setup/build your Meta Ads (Done For You)

Funnel Build Out for Paid Advertising: We’ll Build you a Paid ads funnel from start to finish.

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